General Online Marketing

Have You Implemented a Thorough SEO Strategy?

Home buyers have an unprecedented amount of information at their fingertips. Computers, tablets, and mobile devices all make home listings instantly available. With such access, search engine optimization (SEO) is an increasingly vital strategy for cultivating qualified leads with a high conversion potential. Currently, 90% of home buyers rely on the internet as their primary […]

Competing for Your Online ‘Share of Voice’

  As our industry and the professionals who service it take an overall look at their overall marketing mix, and in particular their online marketing strategies and tactics, Cerulean Media is proud to provide key data and insights on how real estate professionals may better position themselves online through papers like the one we are […]

Channel Your Business

Picking up from last week’s blog post, now that you’ve read and seen the benefits that video marketing on YouTube can bring, we’ll delve a little deeper into how you can produce your own videos. We’ll also go over the benefits of organizing your videos onto a YouTube channel. The thought of maintaining your own […]

Put the “You” in YouTube

You know YouTube, right? It’s where you watch the latest viral video, your friend’s daughter’s dance recital, amateur cell phone video of the latest natural disaster… but it’s so much more than a home for entertaining videos. It’s an important business tool. It’s a way to improve search engine optimization (SEO). It’s a brand-strengthening platform. […]

Quit the Cold Calling!

There’s a reason telemarketers became targets for the government and the public at large – people don’t like cold calls. What was once a valuable sales tool is now widely viewed as an intrusion. While many services will continue to offer real estate companies call lists and scripts for cold calling, the fact is that […]

Pin Like a Pro!

Don’t discount Pinterest for business uses – it may not have the functionality of Facebook or the popularity of Twitter, but it’s a social media site that’s exploding in usage. As of April 2014, Pinterest has more than 70 million users, 30 billion pins, drives more referral traffic than Twitter and boasts a 27 percent […]

Content Marketing for Real Estate

Forbes magazine lists content marketing as one of the most important marketing trends of 2014.  Content marketing helps gain the attention of potential clients, helps brand your business, establishes your thought leadership and expertise and increases your search engine optimization (SEO). Content marketing for real estate can be especially challenging – its customers are a […]

Online Advertising Trends

For 2014 and beyond, companies are spending more time looking inward than outward for advertising. While traditional advertising methods are still a proven way to reach target audiences and attract new clients, many businesses are finding success publishing their own content internally and positioning themselves as industry experts. Here’s a look at some growing marketing […]