Put the “You” in YouTube


You know YouTube, right? It’s where you watch the latest viral video, your friend’s daughter’s dance recital, amateur cell phone video of the latest natural disaster… but it’s so much more than a home for entertaining videos. It’s an important business tool. It’s a way to improve search engine optimization (SEO). It’s a brand-strengthening platform. And, with comments, like buttons and share options, it’s a full-on interactive social media platform.

Some more YouTube metrics you may find surprising:

  • Four billion videos are viewed each day.
  • There are 800 million unique YouTube users each month
  • 98 of AdAge’s Top 100 advertisers have run campaigns on YouTube
  • YouTube is the second most popular search engine on the web, and therefore a valuable resource for traffic and business leads

Many people are skeptical or simply unaware of how to make the best business use of YouTube, but according to comScore (which measures online engagement) online video marketing:

  • 90 percent of online shoppers say they find video marketing helpful
  • 65 percent of video marketing viewers visit the marketer’s website after viewing the video
  • 45 percent of all internet users view at least one online video during the course of a month

By the way, visuals are essential for selling real estate. Pictures are great, but moving pictures can be far more effective at giving potential buyers a sense of space, scale and an overall better “feel” for your listings.  So consider putting videos of your listings on YouTube – you can use titles and credits to include price and other listing information.

Videos about your local communities and the market further position you as an area and neighborhood expert, and are very helpful for those looking to relocate.  Spotlight great areas in the neighborhoods where listings are – parks, schools, shopping areas, cultural and entertainment centers, for example.

You could also record yourself giving seminars for securing mortgages, information for first-time buyers or other information that your clients and potential clients might find helpful. You can share your videos on other social media platforms to improve the online experience for your followers. Once uploaded, you can use YouTube to embed videos on your website, in your blog posts and include the YouTube links in your email marketing.

Other ideas for videos:

  • Buyer/seller testimonials
  • Developers discuss new projects
  • Agent profiles
  • Business profile that demonstrates your mission, vision and values.

There are established YouTube real estate channels that have thousands of videos and have logged several million views. These channels have demonstrably improved exposure and searchability. There’s no reason the same can’t happen for you.

Next week’s blog post will share ideas for producing your own videos and organizing your company’s YouTube channel. Keep an eye out!


[Sources: socialmediatoday.com, YouTube.com and Business Insider]

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