Improve Your SEO IQ

If you are like most real estate professionals, you have probably invested a substantial amount of time and money on your website. You’ve spent time making sure you are best represented, picked out just the right functionalities, purchased the perfect domain and revised the copy to best communicate who you are and what you do. […]

Leveraging SEO for Website Traffic and Lead Generation

Home buyers have an unprecedented amount of information at their fingertips. Computers, tablets, and mobile devices all make home listings instantly available. With such access, search engine optimization (SEO) is an increasingly vital strategy for cultivating qualified leads with a high conversion potential. Currently, 90% of home buyers rely on the internet as their primary […]

Mobile Marketing Trends

Online marketing exists in various forms including content production, social connections, and digital advertisements. In 2014, it is projected that 25% of all ad dollars will be spent online. Relative to traditional forms of advertising, online formats can be significantly more effective. Only 18% of TV ad campaigns generate positive ROI, in part because 90% […]