Have You Implemented a Thorough SEO Strategy?

Home buyers have an unprecedented amount of information at their fingertips. Computers, tablets, and mobile devices all make home listings instantly available. With such access, search engine optimization (SEO) is an increasingly vital strategy for cultivating qualified leads with a high conversion potential. Currently, 90% of home buyers rely on the internet as their primary […]

Competing for Your Online ‘Share of Voice’

  As our industry and the professionals who service it take an overall look at their overall marketing mix, and in particular their online marketing strategies and tactics, Cerulean Media is proud to provide key data and insights on how real estate professionals may better position themselves online through papers like the one we are […]

Online Advertising Trends

For 2014 and beyond, companies are spending more time looking inward than outward for advertising. While traditional advertising methods are still a proven way to reach target audiences and attract new clients, many businesses are finding success publishing their own content internally and positioning themselves as industry experts. Here’s a look at some growing marketing […]